Content Marketing Institute

The Grinch That Stole Creativity: 2024 in Seussian Review

3 days ago

Will generative AI steal the heart of marketing? Will execs have a...

Why Your Great Content Isn’t Driving Great Results — And How To Fix It

4 days ago

You have great content. It's published on the platforms where your audience...

What Does Instagram’s Hashtag Move Mean for Marketers?

5 days ago

Instagram ended hashtag following this week. Some experts say it’s time to...

Should TikTok Ruling Take a Bite Out of Your Marketing?

10 days ago

TikTok popped back in the news last week with a U.S. appellate...

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling

11 days ago

Travel stories seem like an easy sell. But content litters the skies...

How To Use Friction To Build Better B2B Customers

13 days ago

Isn’t the point of marketing to remove friction from the buyer’s journey...

Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

17 days ago

In the last five years, a dozen auto manufacturers changed their logo...

How To Make the Case for a Raise in Your Content and Marketing Role

18 days ago

No surprise, marketers think they should earn more than they do. But...

What Experience Do You ‘Get To’ Create for Someone Today?

20 days ago

It’s been a challenging year in content and marketing. But tiny tweaks...

How To Mine Customer Reviews and Ratings To Improve Your Marketing and Products

4 months ago

Dig into the buried treasure of online reviews. See what leading brands...

How AI Grades for Influencers Help With Brand Safety

4 months ago

21 Great Ideas To Get Your Content Audience To Take Action

4 months ago